Dentsu Inc.

Japanese: 電通[株] - でんつう

Japan's largest advertising company. Nippon Advertising Co., Ltd. and Telegraph Communication Co., Ltd., founded in 1901, merged in 1907 to become Nippon Telegraph Communication Co., Ltd., and in 1936, the communication division was merged with Domei Tsushinsha to become a specialized advertising company. After World War II, the company made great strides under Hideo Yoshida's proactive management. In 1955, the company changed its name to its current one. The company is particularly strong in the television division. In recent years, the company has expanded its business in a wide range of areas, such as sports business and digital content, with the aim of becoming a comprehensive communications company. It was listed on the First Section of the Tokyo Stock Exchange in November 2001. In 2003, it moved to a new building in Shiodome. In 2011, the company's capital was 58.9 billion yen, and sales for the fiscal year ending March 2011 were 1.8334 trillion yen. Sales breakdown (%) is advertising 97%, information services 3, and other 1. Overseas sales ratio is 11%.
→ Related topics Internet advertising | Advertising agency | Domei Tsushinsha

Source : Heibonsha Encyclopedia About MyPedia Information

Japanese:

日本最大の広告会社。1901年創立の日本広告と電報通信社が1907年合併し日本電報通信社となり，1936年に通信部門を同盟通信社に合流させて広告専業となった。第２次大戦後は，吉田秀雄の積極的な経営で躍進。1955年現社名に改称。特にテレビ部門に強い。近年はスポーツビジネスやデジタルコンテンツの取り扱いにも注力するなど，総合コミュニケーション企業を目指して幅広く事業を展開している。2001年11月に東証１部上場。2003年汐留に新社屋移転。2011年資本金589億円，2011年３月期売上高１兆8334億円。売上構成（％）は，広告97，情報サービス３，その他１。海外売上比率11％。
→関連項目インターネット広告｜広告代理業｜同盟通信社

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