Show window - Show window (English spelling)

Japanese: ショーウィンドー - しょーうぃんどー（英語表記）show window

A display window that displays products or services for passersby to see. It is also called a store window. It has five functions: (1) a stop function that stops passersby in their tracks, (2) a store introduction function that displays representative products in the store and shows the range of products the store handles, (3) a customer guidance function that displays attractive products among the products handled and motivates customers to enter the store, (4) a statement function that displays the store's philosophy and theme and appeals to the consciousness and aesthetic sense of customers, and (5) a beautification function that beautifies the store and the town.

Source: Heibonsha World Encyclopedia, 2nd Edition Information

Japanese:

商品あるいはサービスに関連する展示を行い，道行く人に見せるための飾窓。ストアウィンドーstore windowともいう。次のような五つの機能，すなわち(1)道行く人に足を止めさせる足止め機能，(2)店内商品の代表的なものを展示し，店の取扱い領域を示す店舗紹介機能，(3)扱い商品のうち，魅力的なものを飾り，入店の動機づけを行う顧客誘導機能，(4)店づくりの主張やテーマを展示し，客の意識や審美眼に訴える主張機能，(5)店，街を美しくする美化機能，をもつ。

出典　株式会社平凡社世界大百科事典第２版について　情報

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