Catchphrase
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〘noun〙 (catch phrase) A short advertising slogan designed to appeal to the senses and make a strong impression. A catchphrase. [Dictionary of Foreign Words (1914)] * New Western Affairs (1975) <Yusuke Fukada> Glory to Indirect Rule "The figurehead of British colonial policy, known for the catchphrase 'Reign but do not rule'" Source: The Selected Edition of the Japanese Language Dictionary About the Selected Edition of the Japanese Language Dictionary Information |
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〘名〙 (catch phrase) 感覚に訴えて強い印象を与えるよう考案された、短い宣伝文句。うたい文句。〔外来語辞典（1914）〕※新西洋事情（1975）〈深田祐介〉間接統治に栄光あれ「『君臨すれど統治せず』のキャッチフレーズで知られる英国植民地政策の表看板が」
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