" Base of the (economic) pyramid" / "bottom of the (economic) pyramid " means "the bottom of the economic pyramid" or "the lowest layer of the income pyramid." This refers to the low-income class in developing countries who live on an annual income of less than $3,000, and accounts for about 72 percent of the world's population, or about 4 billion people. The market size is estimated at $5 trillion, and efforts are underway to balance business with poverty alleviation (BOP business). Source: About Shogakukan Digital Daijisen Information | Legend |
《base of the (economic) pyramid/bottom of the (economic) pyramid》「経済ピラミッドの底辺層」「所得ピラミッドの最下層」の意。年間所得3000ドル未満で生活をしている開発途上国の低所得者層で、世界の人口の約72パーセント、約40億人に相当する。市場規模は5兆ドルとされ、事業と貧困対策の両立を目指す取り組み(BOPビジネス)が進んでいる。
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