A form of consumer activism. It is a movement that consumers unite when they are forced to pay unreasonably high prices due to corporate monopolies, oligopolies, price fixing, cornering, and withholding. A famous example of a successful movement in Japan is the two-tiered pricing of color televisions (where the price for exports was low and the cost was added to the price for domestic consumers), which was resolved by consumers boycotting products, resulting in companies correcting the prices. Success is difficult without long-term consumer unity. Source: Encyclopaedia Britannica Concise Encyclopedia About Encyclopaedia Britannica Concise Encyclopedia Information |
消費者運動の一形態。企業側の独占,寡占,価格協定,買占め,売り惜しみなどにより消費者が不当な高値を強いられたときに消費者が結束して行う運動である。日本でこれまでに成功した例として,カラーテレビの二重価格 (輸出用価格は低く,そのつけが国内消費者用の価格に上乗せされたこと) に対し,消費者の不買により,企業側が価格の是正を行なったことは有名である。消費者の長期間の結束がないと成功は困難である。
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