Suntory [Stock] - Suntory

Japanese: サントリー[株] - サントリー

Founded in 1921 as Kotobukiya. With both the Suntory and Torys trademarks, the company is the top seller in Japan for whiskey and other Western alcoholic beverages. In 1963, the company changed its name to the current one. In the same year, the company entered the beer business, and in recent years has been focusing on the food and restaurant sectors, actively pursuing diversification and internationalization strategies. In October 2003, the company introduced a company system and has been strengthening its sales offensive in various business fields, including alcoholic beverages, food, and health foods. The company's advertising department is famous for winning numerous advertising awards. The company has also established art museums, music halls, and cultural foundations, and is focusing on corporate cultural activities. Head office in Osaka, factory in Yamazaki, etc. In April 2009, the company transitioned to a pure holding company, Suntory Holdings. In 2011, the company's capital was 70 billion yen, and sales for the fiscal year ending December 2011 were 2.717 trillion yen.
→Related ArticlesSuntory Museum of Art｜Nikka Whisky Co., Ltd.

Source : Heibonsha Encyclopedia About MyPedia Information

Japanese:

1921年寿屋として設立。サントリーとトリス両商標によりウィスキーをはじめ各種洋酒類で全国の首位を占める。1963年現社名に変更。同年ビール事業に進出，近年は食品・外食部門にも力を入れ，多角化，国際化戦略を積極的に展開。2003年10月にカンパニー制を導入し，酒類・食品・健康食品その他さまざまな事業分野で販売攻勢を強めている。多数の広告賞を獲得した同社宣伝部は有名。また美術館や音楽ホール，文化財団を設立し，企業の文化活動にも力を入れている。本社大阪，工場山崎ほか。2009年４月純粋持ち株会社サントリーホールディングスに移行。2011年資本金700億円，2011年12月期売上高２兆717億円。
→関連項目サントリー美術館｜ニッカウヰスキー［株］

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