Expanding material - Kakuzai
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(Abbreviation of "expansion materials" or "sales expansion materials") Prizes given to new newspaper subscribers. Often beer coupons or detergent coupons. Also refers to posters, banners, POP advertisements, etc. created to promote the sale of products. Source: About Shogakukan Digital Daijisen Information | Legend |
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《「拡張材料」「拡販（拡大販売）材料」などの略》新聞の新規購読者に供される景品。ビール券や洗剤などが多い。また、商品の販売促進を図るために作成するポスターやのぼり・POP広告などのこと。
出典 小学館デジタル大辞泉について 情報 | 凡例 |
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