Men's makeup - Otoko no Kesho

...Creams and lotions contain medicinal plants or powdered metals that repel poisonous insects, and they have the same function as clothing, not just preventing sunburn but also protecting the skin from pests, cold, and strong winds.
[Men's makeup]
The biggest difference between makeup in primitive societies and that in civilized societies is, first of all, that in primitive societies, men wear decorative makeup, and in some societies, only men wear makeup. Wearing makeup greatly contributes to increasing sexual attractiveness.

*Some of the terminology that refers to "men's makeup" is listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

…クリームやローションは，毒虫よけの薬用植物や金属の粉末を含み，単なる日焼け防止にとどまらず，害虫，寒気，強風から皮膚を保護する，衣服と同様の機能をもつ。
［男の化粧］
　未開社会の化粧と文明社会のそれとを比較したとき，最も大きく異なる点は，まず第1に未開社会では男のほうが装飾的な化粧を施すことであり，男だけが化粧する社会さえ見られる。化粧を施すことは性的魅力の増大におおいに役だつ。…

※「男の化粧」について言及している用語解説の一部を掲載しています。

出典｜株式会社平凡社世界大百科事典 第２版について | 情報