International Advertising Association. Its predecessor was the Export Advertising Association, which was founded in New York in 1938. It is a global industry group with individual membership whose aims are to improve international advertising standards and exchange information. The Japanese branch was established in 1961. It has an advertising contest and scholarship system. Source : Heibonsha Encyclopedia About MyPedia Information |
国際広告協会。International Advertising Associationの略。1938年ニューヨークで創立された輸出広告協会が前身。国際的な広告水準の向上,情報交換などを目的とする個人加盟の世界的業界団体。1961年に日本支部設立。広告コンテスト,スカラシップ制度をもつ。
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