free association method (English notation) free association
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Free association is a research method in which consumers are asked about a brand and are allowed to respond freely with associations that come to mind. Source: Tribec Brand Strategy Institute, Inc. About the Brand Glossary |
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自由連想法とは消費者にブランドについて尋ね、連想されるものを自由に回答させる調査方法のことをいう。
出典 (株)トライベック・ブランド戦略研究所ブランド用語集について 情報 |
>>: Convergence - Shuren (English spelling) convergence
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