Kirin Brewery Co., Ltd. - Kirin Beer

Japanese: 麒麟麦酒[株] - きりんビール

Commonly known as Kirin Beer. In 1885, Japan Brewery was established, taking over the beer facilities that an American had set up in Yokohama in the early Meiji period. The Kirin trademark has been used since then. Kirin was founded in 1907 with this as its predecessor. Before World War II, Kirin's share of the beer market was about 25%, but after the war, Kirin expanded its share by splitting up rival companies, keeping its brand name consistent, and optimizing the layout of its factories, and at one point held more than half the market share, earning the nickname "Gulliver." However, with the growth of Asahi Beer, its share of the beer market fell to less than 40%. Its current beer share is second. Meanwhile, in 1998, Kirin released its happoshu (low-malt beer) Kirin Tanrei, sparking a boom in happoshu. It also produces soft drinks and juices. It also produces 4% of pharmaceutical products. In July 2007, it transitioned to a pure holding company, Kirin Holdings. Head office in Tokyo, factories in Yokohama, Sendai, Nagoya, Okayama, and others. Capital in 2011 was 102 billion yen, and sales for the fiscal year ending December 2011 were 2,717 billion yen. Sales composition (percentage) is domestic alcoholic beverages 42, domestic beverages 15, foreign alcoholic beverages and beverages 22, pharmaceuticals and biochemicals 16, and others 5.
→ Related topics Asahi Breweries [Stock] | Anheuser-Busch [Company] | Mitsubishi Zaibatsu

Source : Heibonsha Encyclopedia About MyPedia Information

Japanese:

通称キリンビール。明治初年米国人が横浜に設けたビール設備を継いで1885年ジャパン・ブルワリー設立。キリンの商標はこの時以来。これを前身に1907年創立。第２次大戦前のビールのシェアは約25％であったが，戦後ライバル会社の分割，一貫したブランド名，工場配置の適正などによってシェアを拡大，一時は過半を占めガリバーといわれた。しかしアサヒビールの伸張でビール市場の40％を切るまで落ち込んだ。現在ビールシェアは２位。一方，1998年には発泡酒〈麒麟淡麗〉を発売，発泡酒ブームに火をつけた。清涼飲料やジュースなども生産。医薬品も４％を占める。2007年７月に純粋持株会社キリンホールディングスに移行。本社東京，工場横浜，仙台，名古屋，岡山ほか。2011年資本金1020億円，2011年12月期売上高２兆717億円。売上構成（％）は，国内酒類42，国内飲料15，海外酒類・飲料22，医薬・バイオケミカル16，その他５。
→関連項目アサヒビール［株］｜アンハイザー・ブッシュ［会社］｜三菱財閥

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