Oshoya mawashi - Oshoya mawashi

...If we consider that the Bandai family needed to secure the high-quality ingredients for these two products, which are Etchu specialties, we can see that the commercial transactions in terms of ingredients came first, and that the Bandai family passed on the recipe for Hangontan in response to the request from Toyama in order to avoid closing off that pipeline. The door-to-door sales method, which preceded it, is said to be a medieval commercial form that had been used by Bizen for a long time, known as the "Oshoya-mawashi" sales method, and although it cannot be determined with certainty whether Etchu used it, the sales method, along with the transmission of the recipe for Hangontan, can be added as an element in considering the relationship between Bizen and Etchu. [Muneda Hajime]...

*Some of the terminology that refers to "Oshoya Mawashi" is listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

…万代家側に越中特産の良質なこの2品の原料を確保したいとする必要性があったとみれば，原料面からの商行為が先にあって，そのパイプを閉ざさないように，富山側の要望にこたえる形で，万代家から反魂丹の薬方を伝えたとする見方ができる。なお配置販売方式も，それに先行する〈大庄屋廻し〉という販売方式が備前側で古くから採用されていた中世的商業形態とされ，それを越中側が利用したかについては断定できないにしても，反魂丹の薬方伝授とともに販売方式についても，備前と越中の関係を考える要素に加えてよいだろう。【宗田 一】。…

※「大庄屋廻し」について言及している用語解説の一部を掲載しています。

出典｜株式会社平凡社世界大百科事典 第２版について | 情報