Easter - Easter (English spelling)

Japanese: イースター - いーすたー(英語表記)Easter
Easter - Easter (English spelling)
A Christian holiday commemorating the resurrection of Jesus Christ. Easter. A special service is held to celebrate the fact that Christ was resurrected three days after his death on the cross and appeared before his disciples. The date changes each year because it is celebrated on the Sunday following the first full moon after the vernal equinox. In Europe and the United States, people decorate Easter eggs, which are boiled and colored eggs that are symbols of life and resurrection, or hide and search for them, and decorate with rabbits, which are said to be fertile.
Easter was not a familiar event in Japan until recently, but now that Christmas and Valentine's Day have become well established, and Halloween has also become more widespread in recent years, companies have begun to focus on Easter as a new event and are putting effort into developing related products. Tokyo Disneyland has been holding special Easter events since 2010. Kewpie has also worked with Universal Studios Japan to develop limited menus for the restaurants within the park. Confectionery manufacturers and restaurants such as Ginza Cozy Corner, Fujiya, Morinaga & Co., and Lotte are also selling related products.
Local initiatives are also being seen. In Itami city, Hyogo prefecture, restaurants have been holding stamp rallies related to Easter since 2013. In Nishinomiya city, Hyogo prefecture, a group of Western-style pastry shops started an event in 2014, selling cakes and puddings in egg-shaped containers.
According to Fuji Keizai, sales of chocolates and Western-style sweets, which are Easter-specific products, have been increasing year by year from 230 million yen in 2013 to a predicted 860 million yen in 2016, indicating that the market is on an expanding trend.

(Writer: Hidemi Harada/2016)

Source : "Chiezo" published by Asahi Shimbun Publications Co., Ltd. About Chiezo

Japanese:
イエス・キリストの復活を記念するキリスト教の祝日。復活祭。十字架の上で死んだキリストが3日後に復活し、弟子たちの前に現れたことを祝い、特別な礼拝が行われる。春分の日の後の最初の満月の次の日曜日に祝うため、年によって日付が変わる。欧米では、生命や復活の象徴とされる卵をゆでて色付けした「イースター・エッグ」を飾ったり、それを隠して探したりするほか、多産のうさぎをモチーフに飾りつけをしたりする。
日本ではなじみが薄かったが、クリスマスやバレンタインがすっかり定着し、ハロウィーンも近年浸透してきた中で、企業などが新たなイベントとして注目し、関連する商品開発などに力を入れ始めている。東京ディズニーランドは、2010年からイースターの特別行事を開催。キユーピーも、ユニバーサル・スタジオ・ジャパンと共同で、園内のレストラン向け限定メニューを共同開発している。銀座コージーコーナーや不二家、森永製菓、ロッテなどの菓子メーカーや飲食店も、関連商品を売り出している。
地域での取り組みも見られる。兵庫県伊丹市では、13年から飲食店がイースターにちなんだスタンプラリーを実施。同県西宮市では、洋菓子店でつくる団体が14年からイベントを始め、卵形容器に入れたケーキやプリンを販売している。
富士経済によれば、イースター専用商品のうちチョコレートと洋生菓子の販売額は、13年の2億3000万円から年々増加し、16年には8億6000万円になると予測され、市場は拡大傾向にある。

(原田英美 ライター/2016年)

出典 (株)朝日新聞出版発行「知恵蔵」知恵蔵について 情報

<<:  Easter Egg

>>:  Southwest Coast of Izu - Izuseikaigan

Recommend

Wigner force

This is the force that acts between nucleons and d...

Paso Doble

A Spanish dance with a march-like rhythm in 6/8 ti...

Russkaya sovetskaya literatura (English)

...The term "Russian/Soviet literature"...

Class 1 Warehouse - Ichirui Souko

...Ordinary warehouses store ordinary goods such ...

Osaran - Osaran

A small orchid that grows on the bark of tropical ...

Bestris - Bestris (English spelling) Gaetano Vestris

Italian dancer. Born in Florence. Studied under L...

Confederazione Generale Italiana del Lavoro

…It is an abbreviation of Confederazione Generale...

Hermann von Salza

Around 1170 - 1239 He was the fourth Grand Master ...

Demolition method - Kaitai Kouhou

Every building has its own lifespan. As the materi...

Butcher - Nikuya

A store that sells meat for consumption. In the m...

Living environment

〘noun〙 The natural and social conditions that are ...

joft

…In Anatolia and the Balkans under the Ottoman Em...

Butokuden - Butokuden

It was one of the palace buildings in the Daidair...

travel film

…In Japan, the translation "record film"...