…Outdoor advertising is advertising that is placed in a specific outdoor location and provides a constant stimulus for a certain period of time. In addition to the traditional street performers, traditional Japanese advertising includes mobile stamps, furoshiki wrapping cloths, umbrellas, and lanterns, which were widely used along with merchants' signs, noren curtains, flags, banners, and lanterns. The origin of outdoor advertising can be found in the albums that were already in use in the Greek and Roman era, where notices and advertisements were painted on the walls of houses. The original signboard can also be seen in the Roman era, when a liquor store used a shrub branch attached to the end of a pole on the eaves as a symbol. … *Some of the terminology explanations that mention "album" are listed below. Source | Heibonsha World Encyclopedia 2nd Edition | Information |
…屋外広告は戸外の特定の場所にあって,一定期間継続して刺激を与える広告物であるが,日本古来のものには,チンドン屋のほかに移動する広告としての印半天,風呂敷,唐傘,ちょうちんなどがあり,商家の看板,のれん,旗,のぼり,行灯などとともに広く活用されていた。屋外広告の起源としては,すでにギリシア・ローマ時代に家屋の壁に公示や広告を描くアルブムalbumがあった。また看板の元祖として,ローマ時代の酒屋が,軒先で棒の先に灌木の枝をつけてシンボルとした例がある。… ※「アルブム」について言及している用語解説の一部を掲載しています。 出典|株式会社平凡社世界大百科事典 第2版について | 情報 |
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