Greetings - Greetings

...It is written as Meihirome or Meihoromoku, and means to make one's name known to the public, but it particularly refers to the gathering of related parties to hold banquets and make greetings rounds in order to widely publicize the stage name or shop name when entertainers or geisha change or take on a new name, or when merchants start a new business or take on a new name. When a geisha leaves a store or leaves a shop, she is accompanied by an elder geisha or a box maker who carries a geisha shamisen, and they make greetings round the teahouses and geisha houses that she frequents, distributing hand towels with her name on them as a substitute for business cards. ...

*Some of the terminology that refers to "greeting rounds" is listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

…名広目，名披露目とも書き，名前を世間に広めることをいうが，とくに芸人･芸妓の改名や襲名また商人の新規開業や祖名襲名にあたり，芸名や屋号などを広く喧伝させるため関係者を集め宴を催したり挨拶回りを行ったりすることを指す。芸妓の新造出しや店出しには姉芸者や芸者の三味線などをもって歩く箱屋が付き添い，出入りの茶屋や芸者屋に挨拶回りをし，名刺代りと称して名入りの手拭などを配った。…

※「挨拶回り」について言及している用語解説の一部を掲載しています。

出典｜株式会社平凡社世界大百科事典 第２版について | 情報