A type of marketing in which a company sells the same goods or services to different buyers at different prices. Three conditions are required for this: the seller must have monopoly market power, the market must be divided into several groups of buyers with different price elasticities of demand (market segmentation), and buyers must be unable to resell from a low-price market to a high-price market. Specific examples include time discrimination (season or off-season rates, late-night rates) and spatial discrimination (overseas and domestic, regional pricing systems). Source: Encyclopaedia Britannica Concise Encyclopedia About Encyclopaedia Britannica Concise Encyclopedia Information |
同一の財・サービスを買い手ごとに異なる価格で販売する企業のマーケティングの一つ。これには,売り手が独占的な市場支配力を有すること,買い手を需要の価格弾性値が異なるいくつかのグループとして市場を分割できること (市場細分化) ,買い手間で低価格市場から高価格市場への転売が不可能なこと,という3条件が必要である。具体的な例としては,時間的差別 (シーズンまたはオフ料金,深夜料金) ,空間的差別 (海外と国内,地域別料金制) などがある。
出典 ブリタニカ国際大百科事典 小項目事典ブリタニカ国際大百科事典 小項目事典について 情報 |
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