prestige pricing

Japanese: prestige pricing(英語表記)prestigepricing
prestige pricing

...(1) includes (a) cost-plus pricing, which adds a mark-up (usually customary profit) to the cost of the product to determine the selling price, and (b) variable mark-up pricing, which determines the selling price by adjusting the mark-up accordingly while considering various conditions. (2) includes (a) prestige pricing, which takes advantage of the consumer psychology that the higher the price, the higher the product's quality and the higher the user's status, as in the case of cosmetics, (b) customary pricing, which was once seen with caramel and soap, where a certain customary price exists, and if the price is increased, sales drop drastically, and if the price is reduced, sales do not increase much, so the customary price is maintained for a long time, (c) odd pricing, which gives the impression of a bargain by setting a fractional price such as 98 yen or 998 yen, and (d) price lining policy, which makes it easier for consumers to choose by limiting the price to the best-selling price and simplifies inventory management. (3) Examples of this policy include a "price imitation policy" or a "price follow-up policy," in which a company sets its prices by simply copying the prices set by its rival companies (or, depending on the circumstances, with a certain margin of error).

*Some of the terminology that mentions "prestige pricing" is listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

Japanese:

…(1)には,(a)商品原価に一定のマークアップmark‐up(通常は慣習的利潤)を加えて売価とする〈原価加算方式cost‐plus pricing〉,(b)諸条件を考慮しながらマークアップを適宜変化させて売価を決める〈変動マークアップ方式〉がある。(2)には,(a)化粧品のように,価格が高いほど高級で使用者のステータスも高くみられると考える消費者の心理を利用した〈名声価格制prestige pricing〉,(b)かつてキャラメルやセッケンにみられたように,ある一定の慣習化した価格が存在しており,値上げすると極端に売上げが落ち,値下げしてもあまり売上げが伸びず,したがって長期に慣習化した価格を維持する〈慣習価格制customary pricing〉,(c)98円とか998円といった端数の価格をつけることで割安の印象を与えようとする〈端数価格制odd pricing〉,(d)売れ筋の値ごろに価格をしぼることで消費者の選択を容易にするとともに,在庫管理の簡素化を図る〈プライス・ライン制price lining policy〉などがある。(3)には,競争相手の企業が設定した価格をそのまま模倣して(状況次第では一定の差をつけて)値決めをする〈模倣価格政策price imitation policy〉または〈追随価格政策price followship policy〉などがある。…

※「prestige pricing」について言及している用語解説の一部を掲載しています。

出典|株式会社平凡社世界大百科事典 第2版について | 情報

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