Beniya

Japanese: 紅屋 - べにや

An Edo period term referring to shops selling cosmetics such as rouge and face powder. In Kyoto in the 15th century, there were female store stylist benitoki (benitoki) who sold a muddy glossy rouge (tsuyabeni) dissolved in a rouge dish for use as blush. There was also solid rouge for use as lipstick. In the 17th century, benitoki shops were established in Kyoto, Osaka, and Edo, and benitoki wholesalers in Kyoto sold benitoki to Osaka and Edo. In the 18th century, wholesalers were established in Edo and Osaka, and in addition to benitoki made in Kyoto, they also sold their own unique products such as face powder. As makeup styles became centered on lipstick, dried utsushibeni (sarabeni, chokobeni) began to be sold.

Source: Heibonsha World Encyclopedia, 2nd Edition Information

Japanese:

紅やおしろいなど化粧品を売る店をさす江戸時代の呼称。15世紀のころの京都には，店売の女性の紅粉解（べにとき）がいて，泥状の艶紅（つやべに）を紅皿に解いたものをほお紅用として売っていた。また口紅用の固紅もあった。17世紀になって，紅屋が京や大坂，江戸にでき，大坂，江戸へは京の紅問屋から卸売された。18世紀には江戸，大坂にも問屋ができ，京都製の紅のほか，おしろいなどそれぞれ独自の製品も卸していた。化粧法が口紅中心となるにしたがって，乾燥させた移紅（うつしべに）(皿紅，ちょこ紅)が売られるようになった。

出典　株式会社平凡社世界大百科事典第２版について　情報

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