Name (Name) - Nabirome

Japanese: 名びろめ(名弘) - なびろめ

Also written as meihirome or meihoromoku, it means spreading one's name to the public, but it particularly refers to gathering related parties to hold banquets and make greetings around when entertainers or geisha change or take on new names, or when merchants start new businesses or take on their original names, in order to widely publicize their stage names and shop names. When geisha are newly introduced or leaving their stores, they are accompanied by their elder geisha or a box maker who carries a geisha shamisen, and they make greetings around the teahouses and geisha houses they frequent, distributing hand towels with their names on them as business cards. Entertainers also make the rounds distributing hand towels and fans to their patrons, but sometimes they also make a speech on stage.

Source: Heibonsha World Encyclopedia, 2nd Edition Information

Japanese:

名広目，名披露目とも書き，名前を世間に広めることをいうが，とくに芸人･芸妓の改名や襲名また商人の新規開業や祖名襲名にあたり，芸名や屋号などを広く喧伝させるため関係者を集め宴を催したり挨拶回りを行ったりすることを指す。芸妓の新造出しや店出しには姉芸者や芸者の三味線などをもって歩く箱屋が付き添い，出入りの茶屋や芸者屋に挨拶回りをし，名刺代りと称して名入りの手拭などを配った。芸人も同様にひいき筋に手拭や扇子などを配り歩いたが，舞台で口上披露を行う場合もある。

出典　株式会社平凡社世界大百科事典第２版について　情報

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