…Pemberton sold the concentrate to drug stores and soda fountains, but in the first year, he only made $25 against $74 in advertising costs, so he sold the business for $1,750. In 1987, Asa G. Candler, also from Atlanta, bought it, and further developed it, selling it as a soft drink rather than as a medicine, which was a success. In 1999, he granted someone the right to bottle and sell it for just $1, which helped the business grow even more, and in 1919, he sold the business to the Coca-Cola Company for $25 million. … *Some of the terminology that mentions "Candler, AG" is listed below. Source | Heibonsha World Encyclopedia 2nd Edition | Information |
…ペンバートンはその原液をドラッグストアやソーダ・ファウンテンに売ったが,最初の1年で宣伝費74ドルに対し収入25ドルという結果に終わったため,この事業を1750ドルで手放した。87年それを買った同じくアトランタのキャンドラーAsa G.Candlerは,さらに手を加え,薬としてではなく清涼飲料として売り出し,成功。99年,これを瓶詰にして売る販売権をわずか1ドルで人に認めたことが幸いし,事業はますます発展,1919年,2500万ドルで事業をコカ・コーラ社に売った。… ※「キャンドラー,A.G.」について言及している用語解説の一部を掲載しています。 出典|株式会社平凡社世界大百科事典 第2版について | 情報 |
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