Sweet bean paste

Japanese: あまめはぎ

... The name Namahage means that they punish lazy people who get fire calluses by peeling off the "namomi" ("roasting") calluses that form around a fireplace. In the Yuri district of Akita Prefecture, they are called "namomihagi," and in Akita City they are called "yamahage." In Noto Peninsula, Ishikawa Prefecture, there is a similar event called "amamehagi." It is said that the Namahage of the Oga Peninsula is an event held at Akagami Shrine Goshado that has spread throughout the peninsula, but since 1964 Oga City has promoted it as a tourist attraction, and it is also held at the Sedo Festival of Kitaura Shinzan Shrine from February 13th to 15th. ...

From [Monzen [Town]]

…The entire coastline belongs to the Noto Peninsula Quasi-National Park, and includes the cliffs of Saruyama Misaki and Kotogahama, also known as the “crying sand beach.” “Amamehagi” is an event held on the first day of the New Year in which young people wear demon masks and straw hats to visit houses. Like the famous “Namahage” of Akita, this custom represents the arrival of the New Year gods, and has been designated an Important Intangible Folk Cultural Property. [Masako Ueda]. …

*Some of the terminology explanations that mention "Amamehagi" are listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

Japanese:

…　なまはげの名称は，炉にあたってできる火だこの〈なもみ〉をはぎとることで，火だこができるような怠け者を懲らしめるという意味をもつ。秋田県由利郡地方では〈なもみはぎ〉，秋田市では〈やまはげ〉と呼ぶほか，石川県能登半島には〈あまめはぎ〉と呼ぶ同じような行事がある。男鹿半島のなまはげは赤神神社五社堂の行事が半島一円に広がったとも伝えるが，1964年以降は男鹿市が観光化して，新たに2月13～15日の北浦真山（しんざん）神社の柴灯祭にも行っている。…