social exchange

...The idea of ​​"reward" and "favor" that has existed in Japan since ancient times, the rural custom of exchanging and borrowing labor power called "yui," "moyai," and "suke," and the exchange of gifts such as midyear gifts, year-end gifts, and Christmas gifts are commonly seen. This phenomenon is called social exchange. The idea of ​​social exchange itself dates back to sociologist G. Simmel's theory of mental interaction and EA Westermarck's theory of social ethics, which preached the obligation to reciprocate benefits and show gratitude, but it is generally considered to have been theoretically systematized by modern American sociologists GC Homans and PMB Lau. ...

*Some explanations of terms that refer to "social exchange" are listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

…日本に古くから存在する〈報い〉〈恩〉といった考え方や，農村の〈ゆい〉〈もやい〉〈すけ〉と呼ばれる労働力の交換，貸借などの慣行をはじめ，中元，歳暮，クリスマス･プレゼントなどの贈答交換にも一般的にみられる。このような現象を社会的交換social exchangeと呼ぶ。社会的交換という発想自体は古くは社会学者G.ジンメルの心的相互作用説や，利益に報いたり感謝する義務を説いたE.A.ウェスターマークの社会倫理学説にまでさかのぼるが，現代アメリカの社会学者ホーマンズG.C.HomansやブラウP.M.Blauらによって理論的体系化がなされたとみるのが一般的である。…

※「social exchange」について言及している用語解説の一部を掲載しています。

出典｜株式会社平凡社世界大百科事典 第２版について | 情報