It refers to the lifestyle that consumers display under given social, cultural, and economic conditions. Consumers, who are the main consumers, play multiple positions and roles in the social structure, and accordingly limit the form and scope of their lifestyles. In some cases, the lifestyle that a consumer has restricts consumption behavior. Lifestyles are also influenced by the values and philosophies that consumers hold, and are also affected by income. In terms of income, the higher the income, the more likely the consumer is to display a corresponding lifestyle pattern. Source : Jericho Consulting Co., Ltd. About the Dictionary of Trade Terms |
消費者が、所与の社会的、文化的、経済的条件のもとで示す生活の態様をいう。消費者主体である消費者は、社会構造のなかで複数の地位と役割を担っているが、それに対応してライフスタイルの形態と範囲を限定している。消費者のもっているライフスタイルが消費行動を制約している場合もある。ライフスタイルは消費者がもつ価値観や哲学にも左右され、所得にも影響される。所得関連では、所得が高くなれば、それ相当の生活パターンを示す。
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