trade off

Japanese: トレードオフ
trade off
An irreconcilable relationship: if you take one, you lose the other.
Achieving both high quality and low price is a constant challenge in marketing. However, by resolving this trade-off, it is possible to create new business.

Source: Minds Marketing Glossary Information

Japanese:
両立し得ない関係性。一方をとると他方を失うということ。
高品質と低価格の両立など、マーケティングにおいては常にぶつかる課題です。しかし、このトレードオフの関係を解消することで、新たなビジネスを創造することが可能となります。

出典 (株)マインズマーケティング用語集について 情報

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