Specialty store - Senmonten (English)

A retail store that offers a wide variety of product choices and shopping satisfaction by limiting the variety of products it handles, stocking unique products, and providing advice and service to customers based on specialized knowledge. In order to meet these conditions, the products sold are mainly general merchandise such as clothing, furniture, musical instruments, and jewelry, as well as specialty items. As a type of retail store that is suited to rising consumer income levels, the diversification and individualization of consumer desires, and the increase in shopping information, it is becoming more and more common, and chain specialty stores are also appearing.

[Mitsuo Morimoto]

Source: Shogakukan Encyclopedia Nipponica About Encyclopedia Nipponica Information | Legend

取扱い商品の種類を限定し、個性的商品をそろえ、専門的知識による顧客への助言とサービスによって、広範な商品選択の機会とショッピングの満足を与える小売店をいう。これらの条件を満たすうえから、商品は洋服、家具、楽器、宝石など買回品(かいまわりひん)および専門品が中心になる。消費者の所得水準の向上、欲求内容の多様化・個性化、買い物情報の増大に適合する小売店形態として、ますます多くなっていく傾向にあり、チェーン展開の専門店も現れている。

［森本三男］

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