Shufu no Tomosha Co., Ltd.

Japanese: 主婦の友社[株] - しゅふのともしゃ

A publishing company founded by Ishikawa Takemi. Headquarters in Kanda Surugadai, Chiyoda-ku, Tokyo. Established in 1916 under the name Tokyo Kasei Kenkyukai (Tokyo Home Economics Research Association), the company established its foundations the following year with the launch of Shufu no Tomo (Shufu no Tomo). In 1921, the company changed its name to Shufu no Tomosha. Practical articles on topics such as household finances, cooking, and kimono gained popularity amid a social climate in which education on good wives and wise mothers was encouraged. Combined with the advertising for Shufu no Tomo after Marriage, the company rapidly gained readers, and within a few years of its launch, it established a firm foothold in the highly competitive women's magazine world (see Women's Magazines). Following a one-company-one-magazine policy, the company poured all of its profits into improving the magazine, and actively cooperated with national policy during the Pacific War.

Source: Heibonsha World Encyclopedia, 2nd Edition Information

Japanese:

石川武美創業の出版社。本社，東京都千代田区神田駿河台。1916年東京家政研究会の名称で発足し，翌17年《主婦之友》を創刊して社の基礎を固めた。21年社名を主婦之友社と改めた。家計や料理，着物などの実用記事が良妻賢母教育の世相を背景に好評を博し，〈結婚したら主婦之友〉の宣伝とあいまって，急速に読者を獲得，創刊数年にして競争の激しい婦人雑誌界に不動の地歩を築いた(〈女性雑誌〉の項目参照)。一社一誌主義をとり，収益のすべてを本誌の充実にそそぎ，太平洋戦争中は国策に積極的に協力した。

出典　株式会社平凡社世界大百科事典第２版について　情報

<<: Spranger, Eduard

>>: Housewife's Friend - Shufu no Tomo