Government Public Relations - Gyosei Kouhou

Japanese: 行政広報 - ぎょうせいこうほう

Public relations is a communication activity that national and local government agencies undertake to gain public understanding and support by listening to the public's complaints, requests, opinions, etc. (gathering intelligence) and talking about the content and implementation of the policy. The term "government public relations" broadly includes both the activities of "public hearing," which refers to absorbing public opinion, and "public relations," which refers to speaking to public opinion (providing information). For example, "public relations and public hearing are like the two wheels of a car." In Japan, the term is derived from the American term Public Relations (PR), which was coined after World War II.

Source: Heibonsha World Encyclopedia, 2nd Edition Information

Japanese:

国や自治体の行政機関がその施策の展開にあたって，国民の苦情，要望，意見等を〈聴く〉(インテリジェンスの吸上げ)とともに，施策の内容と実施方法を〈語る〉ことによって国民の理解と支持を得るために行うコミュニケーション活動。行政広報という言葉は，ひろくは，民意の吸収を表す〈広聴〉と，民意への語りかけ(情報提供)を表す〈広報〉の両活動を含意している。たとえば〈広報と広聴は車の両輪のごとし〉というように。　日本では，言葉としては，第2次大戦後アメリカ製のパブリック･リレーションズ(PR。

出典　株式会社平凡社世界大百科事典第２版について　情報

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