AMA - American Marketing Association
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American Marketing Association. Founded as a non-profit organization in 1937, it is the world's largest marketing organization. Its headquarters are in Chicago, and it currently has approximately 45,000 members from 92 countries around the world who are involved in marketing and market research. Source : Jericho Consulting Co., Ltd. About the DBM Glossary |
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米国マーケティング協会。1937年に非営利団体として設立された世界最大のマーケティング組織。本部はシカゴにあり、現在、世界92カ国から約4.5万人のマーケットおよびマーケットリサーチ関係の個人が加入している。
出典 (株)ジェリコ・コンサルティングDBM用語辞典について 情報 |
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