Bettaraichi - Bettaraichi

Japanese: べったら市 - べったらいち

The market is held in Odenmacho and other areas around the shrine from the day before the Ebisu-ko festival on October 20th at Takada Ebisu Shrine in Nihonbashi, Chuo Ward, Tokyo. It began in the Edo period and was originally a market where merchants sold tools and offerings necessary for Ebisu-ko festivals, and was held twice a year on the night of January 19th and October 19th. It got its name from the lightly pickled radish called Bettara-zuke, which was sold here, and it is said that young people took advantage of the crowds to rub Bettara-zuke on the sleeves of women's kimonos while chanting "Bettara-da, Bettara-da!" There were also many shops selling fish in the market, and it was also called the "Kusare-ichi" (Cursed Market) because of its smell. It was not held during World War II, but was revived in 1947, and today it is a large market with more than 500 stalls. On the 19th, there is also a portable shrine procession of Takada Ebisu Shrine.

Source: Encyclopaedia Britannica Concise Encyclopedia About Encyclopaedia Britannica Concise Encyclopedia Information

Japanese:

東京都中央区の日本橋にある宝田恵比寿神社の 10月20日の戎講に合わせて，その前日から神社周辺の大伝馬町などに立つ市。江戸時代に始まり，もとは商家が戎講を行なうのに必要な道具やお供え物を売る市で，正月 19日夜と 10月19日夜の年 2回行なわれていた。べったら漬と呼ばれるダイコンの浅粕漬が売られることからその名があり，若者が混雑に乗じて，「べったらだー，べったらだー」などと言いながら女性の着物の袖にべったら漬をすりつけるいたずらをしたという。また，この市ではえびすにちなんで魚を売る店も多く，その匂いから「くされ市」などという呼び名もあった。第2次世界大戦時には行なわれなかったが，1947年に復活し，今日では 500軒以上もの露店の出る盛大な市となっている。19日には宝田恵比寿神社の神輿渡御もある。

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