Northcliffe
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British newspaper owner. He started managing newspapers in 1888, and launched the Daily Mail in 1896 and the Daily Mirror in 1903, succeeding in popularizing newspapers (penny papers) through a cheap, high-volume sales strategy. In 1908 he bought The Times and became its owner. During World War I he was in charge of anti-enemy propaganda, making full use of the newspapers under his control. Source : Heibonsha Encyclopedia About MyPedia Information |
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英国の新聞経営者。1888年から新聞経営を始め，1896年《デーリー・メール》，1903年《デーリー・ミラー》を創刊して安価多売策による新聞の大衆化（ペニー・ペーパー）に成功。1908年には《タイムズ》を買収，社主となった。第１次大戦中は対敵宣伝を担当し，傘下(さんか)の諸新聞を駆使して活躍。
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