A British popular newspaper founded by Northcliffe in 1896. It was eight pages long and cost an extraordinary 1/2 penny. While maintaining the traditional format of devoting the front page to advertising, it also contained many concise, summarized news articles and interesting reading material. Conservatives criticized it as a paper written by office boys for office boys, but it became a popular morning paper that met the needs of a new readership centered on the new middle class that was rapidly growing at the end of the century. The first issue sold nearly 400,000 copies, which rapidly increased to 500,000 units three years later and 700,000 units four years later. Source: Heibonsha World Encyclopedia, 2nd Edition Information |
イギリスの大衆紙。ノースクリッフにより1896年創刊された。8ページ建てで,紙代は破格の1/2ペニーであった。1面は広告にあてる伝統の型を守りながら,要約した簡潔なニュース記事を多くもり,おもしろい読物を入れ,保守派はオフィスボーイによって書かれたオフィスボーイのための新聞と酷評したが,世紀末急速に増えつつあった新中間層を基軸とする新読者層の要求にこたえる大衆朝刊紙となった。創刊号は40万部近く売れ,3年後には50万台,4年後には70万台と急上昇した。
出典 株式会社平凡社世界大百科事典 第2版について 情報 |
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