CM Song - CM Song

Japanese: CMソング - シーエムソング

A song written for a radio or television commercial (commercial message). It is commonly called a commercial song. The purpose of the song is to make the company name, product name, advertising copy, etc. easy to understand by putting it to music, and to attract interest and make it memorable, thus achieving advertising effects. Songs for companies and products have existed for a long time, such as "Coca-Cola" in the early 20th century in America and "Oichini's Pharmacy" from the Meiji period, but it was not until 1922 that they first appeared on commercial broadcasts, shortly after radio broadcasting began in America.

Source: Heibonsha World Encyclopedia, 2nd Edition Information

Japanese:

ラジオやテレビのCM(commercial message)のために作られた歌。俗にコマーシャルソングともいわれる。会社名，商品名，広告文などを音楽にのせて伝わりやすくし，興味をひき記憶に残すなどの広告効果を目的とする。企業や商品の歌は，20世紀初めアメリカの〈コカ･コーラ〉，明治時代の〈オイチニの薬屋〉など古くから存在するが，商業放送に登場したのは1922年，アメリカでラジオ放送が開始された直後である。

出典　株式会社平凡社世界大百科事典第２版について　情報

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