"Edo Shopping Guide" - Edo Shopping Guide

Japanese: 《江戸買物独案内》 - えどかいものひとりあんない

…Unlike simple merchant directories, they include advertisements for medicines and restaurants, and are created with the understanding that they have informational value as store name advertisements. Representative examples include the Merchant Shopping Guide (Osaka) published in 1820 (Bunsei 3) and the Edo Shopping Guide (Edo Shopping Guide) published in 1824. Most of them are written in horizontal format. …

From the catalog:

…Catalogs first appeared in Europe in the 1470s as book lists, and in the United States, catalog sales, in which companies such as Sears, Roebuck, and Co. used catalogs to directly obtain orders from a wide range of customers, developed in the late 19th century. In Japan, the oldest is Jiyu-Jizai, published in Edo in 1780 (An'ei 9), but the Edo Shopping Guide (Shopping Guide) published in 1824 (Bunsei 7), which lists about 2,400 merchants, is also a masterpiece as a guide catalog. Today, printed catalogs are in abundance in a wide variety of formats, but it is difficult to grasp their total volume. …

From the Caterer

...Originally, it meant serving a full course meal such as a banquet, or just a few dishes from that, and the nuance is different from the delivery of soba or sushi. According to the Edo Shopping Guide (1824), the majority of high-class restaurants provide catering services. Yaozen in Sanya was known as the best restaurant in Edo, and at one time it specialized in catering. ...

*Some of the terminology used in the "Edo Shopping Guide" is listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

Japanese:

…単なる商人仲間名鑑とは異なり，薬品などの広告文や飲食店なども含み，店名広告の情報的価値を認識して作られている。1820年(文政3)刊《商人買物独案内》(大坂)，24年刊《江戸買物独案内》などが代表例。形態は横本が多い。…

【カタログ】より

…カタログは1470年代にヨーロッパで本のリストとして登場し，アメリカでは19世紀末から，シアーズ･ローバック社に代表される，カタログで直接に多数広範な顧客から受注を得るカタログ商法が発達した。日本では1780年(安永9)に江戸で出された《自遊従座為（じゆうじざい）》が最も古いが，約2400戸の商家が収録された1824年(文政7)の《江戸買物独案内（ひとりあんない）》(買物独案内)も案内カタログとして逸品である。今日，印刷物としてのカタログは，きわめてさまざまな形態で大量にはんらんしているが，その総量はとらえがたい。…