American Institute of Public Opinion

…While teaching at the journalism department at Iowa State University, he conducted several interview surveys to find out what parts of newspapers interest various readers, and in the process developed a technique for measuring the “opinions” and “trends” of large groups by examining a statistically manipulable number of selected samples. In 1935, he founded the American Institute of Public Opinion. In predicting the presidential election the following year, 1936, he competed with other organizations (his biggest rival was Literary Digest). …

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Source | Heibonsha World Encyclopedia 2nd Edition | Information

…アイオワ州立大学の新聞学科で教えていたが，多様な読者が新聞紙面のどこに興味をもつかについていくつかの面接調査を行い，その過程で，大量のグループの〈意見〉〈動向〉を，選び出した統計的に操作処理可能な数の標本sampleを調べることで測定する技法を開発。1935年，アメリカ世論研究所American Institute of Public Opinionを設立。翌36年の大統領選挙の予想で，ほかの各機関(最大のライバルはLiterary Digest社)と競合。…

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