...In an advertising agency, there are sales representatives who contact advertisers and those who create advertising works (called creators). The sales representatives are called account executives (AEs), and they plan advertisements from the advertiser's perspective and are responsible for their implementation. Creators are divided into several specialized professions, and advertising works are produced through their collaboration. *Some of the terminology explanations that mention "AE (Advertising)" are listed below. Source | Heibonsha World Encyclopedia 2nd Edition | Information |
…広告会社のなかで,広告主との連絡に当たる営業担当者と,広告作品を制作する担当者(クリエーターと呼ばれる)である。営業担当者は,アカウント・エグゼクティブ(略称AE)と呼ばれ,広告主の立場に立って広告を企画し,その実施に責任をもつ。クリエーターは,いくつかの専門職種に分かれており,彼らの共同作業によって広告作品が制作される。… ※「AE(広告)」について言及している用語解説の一部を掲載しています。 出典|株式会社平凡社世界大百科事典 第2版について | 情報 |
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