Printing font - Insatsushotai

…When a logotype that represents a company name is used as a mark, it is called a logomark, and can also be said to be a readable mark. (4) Printed typeface Typefaces created mainly for printing are called printed typefaces, in distinction from calligraphy typefaces. The original characters are written by hand one by one, and then reduced by machine for use, but the shape of each character is designed so that it harmonizes with any other character it is combined with. …

*Some of the terminology that refers to "printing typefaces" is listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

…社名を表すロゴタイプがマークとして使われる場合ロゴマークといい，読めるマークともいえる。(4)印刷書体typeface　おもに印刷用に制作した書体を書道書体と区別して印刷書体と呼ぶ。原字は一字ずつ手で書き，それを機械で縮小して用いるが，どの字と組み合わせても調和するように個々の字形にくふうがなされている。…

※「印刷書体」について言及している用語解説の一部を掲載しています。

出典｜株式会社平凡社世界大百科事典 第２版について | 情報