Norenwake (opening a business) - Norenwake

Japanese: のれん分け(暖簾分け) - のれんわけ

In a merchant's house, a servant is allowed to have a separate house. From the 17th century onwards, it became common for merchants and craftsmen to hang a noren (a curtain) with a design of the store name, product, trademark, etc., on the eaves of their houses. Merchants and craftsmen began to place importance on noren when a family business, which had specific business rights and skills, was established. In order to sustain a business that was recognized as a family business, masters and servants began to maintain the business with the awareness of a fictitious family relationship, and when the business expanded, business rights were shared, known as noren wake.

Source: Heibonsha World Encyclopedia, 2nd Edition Information

Japanese:

商家などで奉公人に別家を許すこと。17世紀以降，商人や職人の家屋の軒先に屋号，商品，商標などをデザイン化した暖簾を出すのが一般的になった。商人や職人が暖簾を重視するようになったのは，家業という特定の営業権や技術をもつ経営が成立していったことによる。家業として認められた営業を持続するために，主人と奉公人たちは擬制的家族関係の意識をもって経営を維持するようになり，また拡大するさいは暖簾分けという営業権の分与がなされていった。

出典　株式会社平凡社世界大百科事典第２版について　情報

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