The New Yorker - Nyuyokaa (English spelling)

One of America's leading magazines (weekly), first published in 1925. Originally targeted at readers in the New York area, the success of a small-sized special edition (pony edition) published for soldiers on the front lines during World War II led to the magazine's transformation into a national magazine. The magazine's trademark is the illustration of a gentleman (Eustace Tilley) wearing a top hat and observing a butterfly with a monocle, which was used on the cover of the first issue. It is an intellectual general magazine filled with New York information, including a column called "Buzz of the Town," high-quality one-panel cartoons, short stories, and non-fiction, and its selling point is that it "doesn't change." The magazine, which can be described as a liberal and high-quality literary magazine, has also produced many works, such as Truman Capote's "In Cold Blood" and John Hersey's "Hiroshima." Since its launch, Harold Wallace Ross (1892-1951) served as the first editor-in-chief for 26 years, followed by William Shawn (1907-1992) as the second editor-in-chief for 34 years. With the spread of television from the mid-1950s onwards, advertisers began to allocate their advertising budgets from large circulation magazines to television commercials, and large circulation magazines such as Look , Life and Saturday Evening Post disappeared. Even under these circumstances, The New Yorker, which was targeted at upscale (above average income, education and social status) wealthy readers and had well-defined reader characteristics, remained a magazine of choice. However, in the 1960s and 1970s, rival magazines such as New York (Magazine) (launched in 1968) were launched, and the magazine began to lose advertising from department stores and other sources that were important to the magazine, and it began to struggle. In 1985, the magazine was acquired by Condé Nast, a subsidiary of Advance Publications led by Samuel I. Newhouse, Jr. (1928-2017), a leading American media mogul. Since then, editors-in-chief have been replaced more frequently than before. The magazine, which had previously sold itself as being "unchanging," may have begun to change. Sales volume: approximately 1.04 million copies (according to the Circulation Audit Organization, average for 2009).

[Nobuhiko Fujimoto]

"The New Yorker Story" by Brendan Gill, translated by Tokiwa Shinpei (1985, Shinchosha) " "The Age of the New Yorker" by Tokiwa Shinpei (1999, Hakusuisha)" "Gigi Mahon The Last Days of The New Yorker (1988, McGraw-Hill)"

Source: Shogakukan Encyclopedia Nipponica About Encyclopedia Nipponica Information | Legend

1925年創刊のアメリカを代表する雑誌の一つ（週刊）。元来、ニューヨーク近郊読者を主対象とした雑誌だったが、第二次世界大戦中に前線の軍人向けに刊行した小さなサイズの特別版（ポニー版）成功を機に、全国的な雑誌へと変貌(へんぼう)していく。創刊号の表紙に使用したシルクハットをかぶって片眼鏡で蝶を観察している紳士（ユースタス・ティリー）のイラストがトレードマークの同誌は、「街の話題」というコラム、質の高い一こま漫画、短編小説、ノンフィクションなど、ニューヨーク情報を満載した知的な総合誌で、「変わらない」ことが同誌の売り物でもあった。リベラルで質の高い文芸誌ともいえる同誌からは、トルーマン・カポーティの『冷血』、ジョン・ハーシーの『ヒロシマ』など数多くの作品も生まれている。創刊以来ハロルド・ロスHarold Wallace Ross（1892―1951）が初代編集長を26年間、その後ウィリアム・ショーンWilliam Shawn（1907―1992）が2代目編集長を34年間務める。1950年代なかば以降のテレビの普及で、広告主が大部数雑誌からテレビのコマーシャルに宣伝予算を投入するようになり、『Look』『Life』『Saturday Evening Post』などの大部数雑誌が消えていく状況下でも、アップスケール（所得、教育、社会的地位などが水準以上）な富裕読者対象で読者の特性がはっきりしている『ニューヨーカー』は、選ばれた雑誌であった。ところが、1960、1970年代になると、『New York（Magazine）』（1968年創刊）をはじめ競合雑誌が創刊され、同誌にとって大切だった百貨店などの広告が奪われ始め、苦戦を強いられるようになる。1985年にアメリカのメディア王の一人、S・I・ニューハウスSamuel I. Newhouse, Jr. （1928―2017）率いるアドバンス・パブリケーション傘下のコンデ・ナスト社に買収されて以降は、編集長も以前に比べれば短い期間で交替するようになる。「変わらない」ことが売り物だった同誌も変わり始めたのかもしれない。販売部数約104万部（「部数公査機構」調べ、2009年平均）。

［藤本信彦］

『ブレンダン・ギル著、常盤新平訳『「ニューヨーカー」物語』（1985・新潮社）』▽『常盤新平著『「ニューヨーカー」の時代』（1999・白水社）』▽『Gigi MahonThe Last Days of The New Yorker (1988, McGraw-Hill)』

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