Jintan
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A mouth freshener. It was launched in 1905 by Morishita Nanyodo (founded by Morishita Hiroshi in 1893), a drug dealer in Osaka. The company, which was renamed Morishita Hiroshi Pharmacy at the same time, had set "advertising to benefit the world" as one of its business goals since its founding, and its advertising activities stood out in the Japanese advertising world until World War II. The company's trademark was a design based on a statue of German Chancellor Bismarck, depicting the formal dress worn by the masses at the time, and the product name was named after the first character of the Confucian five virtues (benevolence, righteousness, courtesy, wisdom and sincerity), which is considered the king of characters. The product was well received in line with the social climate of the Sino-Japanese and Russo-Japanese wars, and, coupled with efficacy advertisements on full-page ads in newspapers and magazines, billboards, utility poles, etc., it quickly became the number one selling household medicine in Japan in just two years after its launch. Source: Heibonsha World Encyclopedia, 2nd Edition Information |
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口中清涼剤。1905年に大阪の薬種商の森下南陽堂(1893年，森下博が創業)から発売された。同時に森下博薬房と改称された同社は，創業以来〈広告益世〉を事業目標の一つに掲げ，その広告活動は第2次世界大戦までの日本の広告界において突出していた。当時の大衆のあこがれであった大礼服姿を，ドイツの宰相ビスマルク像をもとにデザイン化して商標とし，商品名には儒教の五常(仁義礼智信)の最初の文字で文字の王とされる〈仁〉をとるなど，日清･日露戦争時の世相にあわせて好評を得，新聞･雑誌の1ページ広告，看板，電柱広告などによる効能広告とあいまって，発売2年目で日本の家庭薬の売上げの第1位に躍進している。
出典 株式会社平凡社世界大百科事典 第２版について 情報 |
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