Ise Oshi - Iseoshi

…Following Kumano, the custom of Oshi developed at Ise Jingu Shrine, where, unlike the former, they would visit parishioners themselves or send magistrates to visit them, without going through local sendatsu (sendai). Ise Oshi were especially called Onshi, and when they visited the provinces, they would bring their parishioners not only prayer hemp but also fans, obi, tea, face powder (Ise face powder), and other items, which delighted them, and they came to have a merchant-like character. Around the Oei period (1394-1428), there were apparently 60 to 70 Oshi in Kumano, including Sonsho-in and Jitsuho-in, and their parishioners were distributed throughout the country, and many even in the far-flung Mutsu region. …

*Some of the terminology used to refer to "Ise Oshi" is listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

…熊野についで伊勢神宮に御師の慣習が発達し，この方は前者と異なって各地の先達（せんだつ）を介さず，自身檀家に赴いたり，または代官を檀家回りに派遣するのを常とした。伊勢御師はとくに〈おんし〉と呼ばれたというが，地方に赴く際に祈禱大麻のほかに，扇，帯，茶，白粉（おしろい）(伊勢白粉)などを檀家にもたらして喜ばれ，商人的色彩を帯びるに至った。応永(1394‐1428)ころには熊野の御師は，尊勝院･実報院などをはじめとして60～70家もあったらしく，檀那は全国に分布し，はるかに隔たる陸奥地方にも多かった。…

※「伊勢御師」について言及している用語解説の一部を掲載しています。

出典｜株式会社平凡社世界大百科事典 第２版について | 情報