Shopping Guide for One Person - Shopping Guide for One Person

Japanese: 買物独案内 - かいものひとりあんない

A directory of merchants and craftsmen published by a printing press from the Edo period to the early Meiji period. It allows people to find the store they are looking for while they are shopping or ordering something made to order. It includes addresses and shop curtain seals, and is arranged in alphabetical order by type of business. Unlike simple directories of fellow merchants, it includes advertisements for pharmaceuticals and restaurants, and was created with the understanding that it had informational value in advertising shop names. Representative examples include "Shonin Kaimono Sotokanai" (Osaka), published in 1820 (Bunsei 3), and "Edo Kaimono Sotokanai" (Edo Kaimono Sotokanai), published in 1824. Most are written in horizontal format. [Tanaka Yasuo]

Source: Heibonsha World Encyclopedia, 2nd Edition Information

Japanese:

江戸時代～明治前期に板行された商人･職人名鑑。買物･あつらえ物の用に，居ながら目的の店を知ることができる。住所や暖簾（のれん）印を載せ，いろは順の業種別配列を施すなどのくふうもある。単なる商人仲間名鑑とは異なり，薬品などの広告文や飲食店なども含み，店名広告の情報的価値を認識して作られている。1820年(文政3)刊《商人買物独案内》(大坂)，24年刊《江戸買物独案内》などが代表例。形態は横本が多い。【田中康雄】

出典　株式会社平凡社世界大百科事典第２版について　情報

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