Corporate identity

Japanese: コーポレート･アイデンティティ（英語表記）corporate identity

Abbreviation: CI. Also known as Corporate Identity System (CIS). Refers to a series of activities by which a company or other organization clarifies its raison d'être and systematically defines and directs its role in society. It is understood as being divided into three elements: the organization's meaning and philosophy, its field of activity and code of conduct, and the image it presents to the outside world. CI was developed by Paul Rand and others in the 1950s and became popular in the 1960s, developing the idea of "corporate image" that was established in the 1930s.

Source: Heibonsha World Encyclopedia, 2nd Edition Information

Japanese:

略称CI。コーポレート･アイデンティティ･システム(略称CIS)ともいう。企業などの団体が，自己の存在意義を明らかにし，社会におけるあり方を計画的に規定し演出していく一連の活動を指す。団体の意義や理念，活動分野や行動規範，外部に見せるイメージの三つの要素に分けて把握される。CIは1930年代に定着した〈企業イメージ〉の考え方を発展させて，50年代にランドPaul Randらが確立し，60年代に普及した。

出典　株式会社平凡社世界大百科事典第２版について　情報

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