Shopping goods - Kaimawarihin (English)

Japanese: 買回り品 - かいまわりひん（英語表記）shopping goods

When we look at consumer purchasing habits and behavior, the marketing mix differs depending on the type of consumer product, but this is one of the most representative product types. It refers to a type of product for which quality, price, and style are considered over a relatively long period of time. It is a term used for convenience products that are purchased frequently and do not take much time to select, and specialty products for which a particular brand has a special appeal other than price.

Source: Encyclopaedia Britannica Concise Encyclopedia About Encyclopaedia Britannica Concise Encyclopedia Information

Japanese:

消費者の購買慣習・行動に注目したとき，消費者向け商品のタイプの違いによってマーケティング・ミックスが異なるが，その最も代表的な商品タイプの1つ。品質・価格・スタイルを比較的時間をかけて検討するタイプの商品をさす。購買頻度が高く，選択に時間がかからないタイプの最寄品や，特定の商標に価格以外の特別な魅力を感じる専門品に対する用語。

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