Print media
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A medium for advertising in print. It includes anything that is printed. Examples include magazines, newspapers, posters, direct mail, flyers, and calendars, but in recent years, completely new media such as bags, cigarette packaging, and official postcards have emerged and are attracting attention as new advertising methods. This also includes the hundreds of pages of catalogs used in mail order sales. Source : Jericho Consulting Co., Ltd. About the Dictionary of Trade Terms |
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印刷物で広告を行う媒体。印刷されるものすべてがこのなかに含まれる。雑誌、新聞、ポスター、ダイレクト・メール、チラシ、カレンダーなどがあるが、最近では、袋、タバコ包装、官製ハガキなど、まったく新しい媒体が出てきており、新しい広告方法として注目されている。通信販売に使われている数百ページのカタログもこの中に入れられる。
出典 (株)ジェリコ・コンサルティング流通用語辞典について 情報 |
>>: Printing telegraph machine
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