Establishment movement - Kakuritsuundo

...The fundamental difference between this movement and the consumer movements of the 1900s and 1930s is that the latter simply questioned the quality and economy of individual products, while the former questioned the corporate attitude and social responsibility behind them. This had a major impact on the Japanese consumer movement, leading to the establishment of whistle-blowing organizations such as the Japan Consumers League, and the full-scale movement to establish consumer sovereignty that began in the 1970s. On the other hand, it promoted the promotion of consumer protection measures by the government and the response of companies to consumer issues (such as the establishment of consumer-related departments, including consumer affairs departments). ...

*Some of the terminology explanations that refer to the "establishment movement" are listed below.

Source | Heibonsha World Encyclopedia 2nd Edition | Information

…この運動と1900年代および30年代の消費者運動との基本的相違点は，後者が単に個々の製品の品質･経済性を問題にしたのに対し，前者はその背後にある企業姿勢および社会的責任を問題にしたことである。これは日本の消費者運動にも大きな影響を与え，告発型の日本消費者連盟等の設立，70年以降の本格的消費者主権確立運動の展開の契機となった。一方，行政の消費者保護施策の推進，企業の消費者問題への対応(消費者問題部門をはじめとする消費者関連部門の設置等)を促進した。…

※「確立運動」について言及している用語解説の一部を掲載しています。

出典｜株式会社平凡社世界大百科事典 第２版について | 情報